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Online video advertising - How to do it right.

Online video ads are the hottest thing in Internet Marketing since animated banners. But unlike banners video ads require more than a few seconds of audience attention to be effective. Often served on video sharing sites like YouTube where the viewer is constantly distracted by other videos, it is paramount that your video ad is done right.

Just like a written sales copy, you need to grab the viewers' attention and communicate your unique value proposition fast. You need to test and tune your video advert to determine what works and what doesn't, be it click-through rate or sales.

Testing of video ads is a struggle for even the best internet marketers. A video on YouTube shows views but does not indicate how many seconds were watched, what the interest of the viewer was or whether they were even paying attention.

A free way to test your video ad with attentive viewers in a controlled environment is by using LeadsByVideo.com's free video ad sharing service. The propriety software ensures your video is watched attentively and click-through as well as sales or goal conversion rates are measured.

LBV guide you through the process of creating your online video ad using free software, you can also use the professional production service to have a video ad created for you.

LBV prides itself on being the best value online video ad production service available. You can unleash a professionally produced video ad promoting your site or offer for as little as $79. They'll even derive your unique value proposition for you.