Leads By Video

What makes you watch an online video ad?

Think about that for a few minutes and you’ll probably come to the conclusion that it is the same principle as what makes you read ad copy.

The media, be it text or video, must communicate the Unique Selling (or Value) Proposition [UVP], and it must do so fast.

LBV has just posted a new article called Online video advertising - How to do it right and hits the proverbial nail on the head.

Have a read, it explains more about the importance of a UVP in video ads.

Filed under: LBV Updates, Video research, Video articles on August 6th, 2008 | No Comments »
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This post is not so much video related apart from the fact that we have had several members submit video ads promoting the Money Magnet widget. LBV has even placed on on our login page.

A monetization widget called a Money Magnet is rapidly appearing on Blogs world wide. It earns the publisher $5 to $50 depending on its value. Always 50% with commission payed instantly through AlertPay.

It updates every 3 minutes automatically showing your earning, the total sales across all money magnets and the last person who earned commission.

Get yours by clicking on my magnet above and start earning today.

Filed under: Uncategorized on March 8th, 2008 | Comments Off
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We all know quality traffic is the holy grail of web site owners.

Traffic that is actually interested in what you have to offer.
Traffic that will stay at your web site, trust your business, and spend money with you.
That is “Quality Traffic”.

So how do you get quality traffic?

You go to LeadsByVideo.com of course, the specialists in high quality targeted traffic.

Firstly, it doesn’t matter if you’re cash poor or time poor, LBV can send you high quality traffic that will convert.

They achieve this through online video ads, that are designed to educate, entice, and pre-sell to viewers before they visit your site.

At LBV you can create your own video for free or use the video ad production service from as little as $79.

Once your video ad is on the platform. You can get it exposure by watching other advertisers’ commercial video ad’s or you can purchase PPC video ad traffic exposure from as little as 13.6 cents per visitor.

If you have a great web site that you believe deserves to be showcased to your target market. online video marketing is definitely your holy grail for quality traffic.

Filed under: Video articles on December 18th, 2007 | Comments Off
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As promised, the deterrent stopping many LeadsByVideo members from grabbing the high quality traffic available, has finally been addressed.

As an advertiser you can now get custom-made promotional video ads produced for you from as little as $79. No, it is not a typo, a custom-made video ad that captivates your target market and sells your product or service from just 79 bucks.

Visit LeadsByVideo.com for details and samples.

The 30 second video ads will be produced by LBV’s specialist team of video production and voice-over artists. They’re skilled in the creative design of commercial video advertisements and will professionally produce your video so that it intrigues, educates, and encourages your viewers to visit your site.

Combined with our free-to-use Video Ad Sharing service, you can give your new video ad exposure in a quality assured environment that delivers attentive and complete viewing to produce meaningful conversion statistics.

We have bundled the video production service in packages that include guaranteed attentive views, so you do not need playlist spots to get up and running.

Our Premium Package comes with a replacement guarantee, which takes effect if your video ad does not generate at least a 5% click through rate after 30 days on the LBV playlist.

Additionally, we will submit your new video to the top 12 video sharing sites, saving you hours in upload time and positioning your video for maximum exposure.

Video ads are the number one performing advertising medium online. We challenge you to find a better deal for custom-made videos, and welcome you to test the conversion rates of your existing videos against an LBV production.

We look forward to making a video ad to promote your web site soon.

Filed under: LBV Updates, Video research, Video articles on December 5th, 2007 | No Comments »
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As many online merchants will attest to, successful online sales is about changing to meet:

a) the needs of your customers and

b) the behaviors of your target market.

The elements that catch and hold an online users attention are continuously changing. It is for this reason that advertisers in 2007 and onwards need to seriously consider online video advertising.

In a DoubleClick conducted survey, results showed that people spend over 40% of their time online watching streamed video.

A natural evolution of the web that resembles the adoption of new educational mediums in the past. Society moved from printed media, to radio, to TV broadcasting over a short space of time.

Here are the results of the survey:

An interesting observation is Figure 2, which indicates that the web is the number one source of influence for online consumers.

With society looking to the web to make purchase decisions, and allocating their attention predominantly to video, smart marketers will be looking to embrace the power of online video ads.

Video ad sharing services such as LeadsByVideo.com allow advertisers to create, and test the conversion rates of their videos in a no cost/zero risk environment.

Complimentary video ad networks like Adtoll.com are a cost effective marketing channel for Advertisers wishing to get their video ads published across the web in front of targeted consumers.

Filed under: Video research, Video articles on October 31st, 2007 | No Comments »
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We’d like to bring to your attention the 3 highest converting videos on the LeadsByVideo platform. Results are measured through the goal tracking code that the video owners have been smart enough to implement.

Videos with the highest conversion rates

The leader of the pack is the SellerBeware video commercial which is converting at 100% CVR. It achieved this on relatively low click thru rate of 4%.

The second highest converting video is the Pimpin Online Game video ad which converts at 20% CVR on a moderate click thru rate of 6%.

The video ad for SpinningTornado.com comes in at position number 3 converting at a healthy 18% CVR on an excellent click thru rate of 10%.

Of course, a conversion goal is not a conversion goal when comparing two completely different websites, goals may vary from giving away a free ebook to selling high priced niche products.

So lets have a look at our top 3 videos by click thru rate.

Videos with the highest click through rates

In number one position, Instant Confidence Free Program with a high 30% CTR

Runner up is the video ad tiitled Video Commercials sporting a 25% CTR

Third but close is Digitivity Denizen with a Click thru rate of 23%.

There are another dozen or so videos with click thru rates in double figures - exceptional numbers indeed, so well done to the members that supplied/produced them.

Knowing your click thru rate only, is only half the story. Knowing your conversion rate is how you can ultimately measure your success. After all converting is the name of the game.

If you haven’t yet implemented our free goal tracking code, you need to do the smart thing and get it done. Only then can you keep the LBV team honest in their promises by seeing how well your video click thrus are converting into the goals you’ve set.

At LBV we pride ourselves on the quality, not the quantity of click thrus. This is why we implore as many members as possible to implement goal tracking to back up our claims with their own video ad statistics.

It’s also the most failsafe way to satisfy any cynics out there who might postulate that click fraud is rife on the internet and so why should LBV be exempt?

Click fraud, apart from being dishonest, would be totally counter productive to achieving our goals.

If you’d like to see how well your video can do or perhaps be next seasons top performer. Join up to LeadsByVideo and start watching video to get your video showcased for free.

Filed under: LBV Updates, Video research on October 24th, 2007 | No Comments »
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It seems there is not a lot of statistics on video ads available. however I did come across a relevant article talking about the demise of banner ads which mentioned an interesting statistic on the effectiveness of online video ads.

The article quoted the following clickthrough statistics which I have ordered by quality:

It is clear from the video ad statistics that they are by far the number one online advertsing medium for advertisers seeking targeted traffic. The article also highlighted that from November 04 to March 07 the average banner clickthroughs went from 0.33% to 0.18% with a steady decline. It seems graphical banner ads are becoming less and less effective.

LeadsByVideo is an effective way to test your video click through and conversion rates. You can compare your video ad statistics with those of others in a cost free environment.

Filed under: Video research, Video articles on October 24th, 2007 | No Comments »
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Video commercial advertising is a powerful way to attract new clients to your online business.

How powerful?

Well, LeadsByVideo statistics revealed recently that on average their members are experiencing a 6.8% click-through rate (CTR) on their online video ads which are predominantly video commercials. Banner ads, the traditional targeted traffic generator for online businesses averages a dismal 1% CTR.

It is not hard to understand why a video commercial would generate greater interest from viewers than a banner ad, after all TV ads have always cost more than print ads when calculated on a per viewer basis.

The problem with online video commercials compared to TV ads is that the internet audience are easily distracted. Video sharing websites like YouTube and DailyMotion bombard the user with choice. The result is many videos receive high number of views but low number of attentive views. What this means is that a counted view is actually an impression or hit.

To really measure the effectiveness of video advertising with a video commercial, one must ensure that only attentive views are counted. Attentive video views being those that have been watched completely in the video’s entirety, allowing the video author or advertiser in the case of video commercials to get their message across.

Video sharing sites therefore do not present themselves as quality mediums for advertisers to drive traffic to their online businesses through commercial video ads of any sort. Sure, an entertaining video commercial can draw attention and go viral, but are the viewers simply looking at the entertainment aspect or are they being educated about the product or service offered by the advertised business?

Attentive viewing is an important point to consider when advertising online using commercial video ads. For more information please read “Why video marketing works” at LeadsByVideo.com, which compares the results of video commercial marketing on TV, YouTube, and LeadsByVideo.

Filed under: Video research, Video articles on October 18th, 2007 | No Comments »
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LeadsByVideo has been referred to as a video traffic exchange (VTE) which is both true and false.

Let me explain,

A traffic exchange works on the model of exchanging traffic from banners or links. So a video traffic exchange must by definition do the same.

Leads By Video does not exchange traffic. It exchanges views of 30 second promotional video ads which may or may not drive traffic to you website. It depends on the video ad quality and the target relevance of the unique value proposition.

Additionally, there is no enforcement of a fixed exchange ratio. Yes, you do have to watch 3 videos to earn a playlist spot. But a playlist spot can receive an unlimited amount of views.

Here’s a good explanation of how the video playlist works. It also explains why video is far superior to banner exchange systems. Video traffic is pre-educated people visiting your site, text link and banner traffic is people visiting your site our of curiosity.

This is why LeadsByVideo markets itself as a Video ad sharing service. You can share your promotional video ad with others in an environment that encourages viewing of promotional video ads designed to drive high quality targeted traffic to your website.

If you are interested in exchanges that work, you should check our this customer acquisition exchange. Here you get a customer in return for becoming a customer, or in other words you get paid whenever you shop anywhere online.

Filed under: Video research, Video articles on October 17th, 2007 | No Comments »
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Today at LeadsByVideo.com we’ll be looking at the types of advertising available for use on videos?

The following is a quick comparison of different video ad formats highlighting the benefits for all involved. This includes advertisers, consumers or video viewers, publishers, producers and video content authors.

Before I get started, lets have a quick look at why video ads are such an important factor when discussing online video adverting. eMarketer.com published research shows online video advertising revenue is expected to grow five fold over by 2011 to $4.3 Billion.

This massive forecast growth begs the question. “How can I profit from video ads?”

Many video sharing sites are rushing to monetize video. Here are the common video advertising options to date.

Pre-roll video advertising.

Here a short commercial advertisement is played before the actual video content. Problems arise when a 30 second commercial advertisement pre rolls a 2 minute video. Consumers hardly appreciate spending 20% of their time watching unsolicited video advertising. Video authors and publishers’ are placed second in the priority queue as their content may not even get shown if viewers choose to quit watching early.

Post-roll video advertising.

With post roll video advertising a commercial video ad is placed after the video content. This of course reduces the number of views the advertiser receives as many viewers simply stop watching when the commercial is played. This has advantages for publishers and video producers as their content takes priority over advertising, but reduces their ability to monetize their video content using video advertising.

In-Video Advertising.

Whether contextual In-Video Advertising or just plain In-Video Advertising this provides a balance of priority for all parties. This is effectively how TV ads work on commercial TV stations. Video content is broken up and video advertisements are inserted.

Overlay video advertising

This format involves a video, image or text overlay placed on the video content. The video overlay advertising may change during the video or stay constant. It can be contextually relevant to the video content or target consumer. The video viewer may be put off or become oblivious to this type of advertising, however, it does (like in-video advertising) offer a balance of priority for bother the advertiser, publisher and video author/producer.

Product placement in online video advertising.

This type of video advertising requires a pre-arranged mutual agreement between the producer and advertiser to place the advertisers product within the content. This is a proven brand marketing tactic used for years in movies and TV shows.

Adjacent video advertising.

Here conventional online advertising is place next to the video content allowing the viewer to watch the video unchanged. Adjacent advertising is extremely common due to the ease with which the publisher can implement it. It does however require more web page real estate and is not the focal point of the video viewer.

What these six methods all have in common is the common goal of trying to marry advertising with video content in a simple way that will retain attentive viewers whilst maximising the advertisers lead generation. LeadsbyVideo are looking at this problem with the goal of creating an effective vehicle for advertisers to acquire high quality traffic and leads using video ads. We see it from the standpoint that “It is not all about the number of video ad viewers” it is about “quality of video ad viewers”. Quality is defined at attentive views or video viewing that can be confirmed to the advertiser as having been viewed in it’s entirety without distracting adjacent content or interrupted streaming.

Visit www.LeadsbyVideo.com to find out how your business can drive high quality targeted traffic to your website for free using video ads.

Filed under: Video research, Video articles on October 15th, 2007 | No Comments »
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