A recent submission to LeadsByVideo.com has shown record click-thrus.
S&L Furnishers, a Perth Western Australia based furniture company created a short 15 second commercial demonstrating the family friendly service and products they have on sale through a clever animation.
The company features some fantastic lounge room furniture like the Tasmanian Blackwood Buffet with a satin finish that prevents the common need for oils and waxes.
Bang! We’re heading for 2010, the big corporate players are dominating the field, directing the masses to networks of websites designed to make us come back again and again to be fed their advertisers video ads.
Free products for the masses, for the opportunity to advertise to them. This is the era where free to air TV evolves to the new medium of Internet. TV stations have long been aligning with radio stations and now big internet players like msn and yahoo. Brand (or network) loyalty is what they rely on.
So where does that leave the little guy, the SME, the Internet entrepreneur? How do you cut in line and win the attention of your prospect who’s on their way in their every-day interaction with a corporate player?
Short and to the point Video ads, that’s how.
LeadsbyVideo.com still remain the leader in video ad production when it comes to quality at affordable prices. Video Ad Packages starting from as little as $79.
This post is not so much video related apart from the fact that we have had several members submit video ads promoting the Money Magnet widget. LBV has even placed on on our login page.
A monetization widget called a Money Magnet is rapidly appearing on Blogs world wide. It earns the publisher $5 to $50 depending on its value. Always 50% with commission payed instantly through AlertPay.
It updates every 3 minutes automatically showing your earning, the total sales across all money magnets and the last person who earned commission.
Get yours by clicking on my magnet above and start earning today.
We all know quality traffic is the holy grail of web site owners.
Traffic that is actually interested in what you have to offer. Traffic that will stay at your web site, trust your business, and spend money with you. That is “Quality Traffic”.
So how do you get quality traffic?
You go to LeadsByVideo.com of course, the specialists in high quality targeted traffic.
Firstly, it doesn’t matter if you’re cash poor or time poor, LBV can send you high quality traffic that will convert.
They achieve this through online video ads, that are designed to educate, entice, and pre-sell to viewers before they visit your site.
Once your video ad is on the platform. You can get it exposure by watching other advertisers’ commercial video ad’s or you can purchase PPC video ad traffic exposure from as little as 13.6 cents per visitor.
If you have a great web site that you believe deserves to be showcased to your target market. online video marketing is definitely your holy grail for quality traffic.
As promised, the deterrent stopping many LeadsByVideo members from grabbing the high quality traffic available, has finally been addressed.
As an advertiser you can now get custom-made promotional video ads produced for you from as little as $79. No, it is not a typo, a custom-made video ad that captivates your target market and sells your product or service from just 79 bucks.
The 30 second video ads will be produced by LBV’s specialist team of video production and voice-over artists. They’re skilled in the creative design of commercial video advertisements and will professionally produce your video so that it intrigues, educates, and encourages your viewers to visit your site.
Combined with our free-to-use Video Ad Sharing service, you can give your new video ad exposure in a quality assured environment that delivers attentive and complete viewing to produce meaningful conversion statistics.
We have bundled the video production service in packages that include guaranteed attentive views, so you do not need playlist spots to get up and running.
Our Premium Package comes with a replacement guarantee, which takes effect if your video ad does not generate at least a 5% click through rate after 30 days on the LBV playlist.
Additionally, we will submit your new video to the top 12 video sharing sites, saving you hours in upload time and positioning your video for maximum exposure.
Video ads are the number one performing advertising medium online. We challenge you to find a better deal for custom-made videos, and welcome you to test the conversion rates of your existing videos against an LBV production.
We look forward to making a video ad to promote your web site soon.
As many online merchants will attest to, successful online sales is about changing to meet:
a) the needs of your customers and
b) the behaviors of your target market.
The elements that catch and hold an online users attention are continuously changing. It is for this reason that advertisers in 2007 and onwards need to seriously consider online video advertising.
In a DoubleClick conducted survey, results showed that people spend over 40% of their time online watching streamed video.
A natural evolution of the web that resembles the adoption of new educational mediums in the past. Society moved from printed media, to radio, to TV broadcasting over a short space of time.
Here are the results of the survey:
An interesting observation is Figure 2, which indicates that the web is the number one source of influence for online consumers.
With society looking to the web to make purchase decisions, and allocating their attention predominantly to video, smart marketers will be looking to embrace the power of online video ads.
Video ad sharing services such as LeadsByVideo.com allow advertisers to create, and test the conversion rates of their videos in a no cost/zero risk environment.
Complimentary video ad networks like Adtoll.com are a cost effective marketing channel for Advertisers wishing to get their video ads published across the web in front of targeted consumers.
We’d like to bring to your attention the 3 highest converting videos on the LeadsByVideo platform. Results are measured through the goal tracking code that the video owners have been smart enough to implement.
Videos with the highest conversion rates
The leader of the pack is the SellerBeware video commercial which is converting at 100% CVR. It achieved this on relatively low click thru rate of 4%.
The second highest converting video is the Pimpin Online Game video ad which converts at 20% CVR on a moderate click thru rate of 6%.
The video ad for SpinningTornado.com comes in at position number 3 converting at a healthy 18% CVR on an excellent click thru rate of 10%.
Of course, a conversion goal is not a conversion goal when comparing two completely different websites, goals may vary from giving away a free ebook to selling high priced niche products.
So lets have a look at our top 3 videos by click thru rate.
Videos with the highest click through rates
In number one position, Instant Confidence Free Program with a high 30% CTR
Runner up is the video ad tiitled Video Commercials sporting a 25% CTR
Third but close is Digitivity Denizen with a Click thru rate of 23%.
There are another dozen or so videos with click thru rates in double figures – exceptional numbers indeed, so well done to the members that supplied/produced them.
Knowing your click thru rate only, is only half the story. Knowing your conversion rate is how you can ultimately measure your success. After all converting is the name of the game.
If you haven’t yet implemented our free goal tracking code, you need to do the smart thing and get it done. Only then can you keep the LBV team honest in their promises by seeing how well your video click thrus are converting into the goals you’ve set.
At LBV we pride ourselves on the quality, not the quantity of click thrus. This is why we implore as many members as possible to implement goal tracking to back up our claims with their own video ad statistics.
It’s also the most failsafe way to satisfy any cynics out there who might postulate that click fraud is rife on the internet and so why should LBV be exempt?
Click fraud, apart from being dishonest, would be totally counter productive to achieving our goals.
If you’d like to see how well your video can do or perhaps be next seasons top performer. Join up to LeadsByVideo and start watching video to get your video showcased for free.
It seems there is not a lot of statistics on video ads available. however I did come across a relevant article talking about the demise of banner ads which mentioned an interesting statistic on the effectiveness of online video ads.
The article quoted the following clickthrough statistics which I have ordered by quality:
Video Ads
4.64%
Pop-ups/ Layer
0.58%
Medium Rectangle (300×250)
0.20%
Fullsize (468×60)
0.20%
Wide Skyscraper (160×600)
0.15%
Leaderboard (728×90)
0.12%
Skyscraper (120×600)
0.11%
Button 2 (120×60)
0.05%
It is clear from the video ad statistics that they are by far the number one online advertsing medium for advertisers seeking targeted traffic. The article also highlighted that from November 04 to March 07 the average banner clickthroughs went from 0.33% to 0.18% with a steady decline. It seems graphical banner ads are becoming less and less effective.
LeadsByVideo is an effective way to test your video click through and conversion rates. You can compare your video ad statistics with those of others in a cost free environment.
Video commercial advertising is a powerful way to attract new clients to your online business.
How powerful?
Well, LeadsByVideo statistics revealed recently that on average their members are experiencing a 6.8% click-through rate (CTR) on their online video ads which are predominantly video commercials. Banner ads, the traditional targeted traffic generator for online businesses averages a dismal 1% CTR.
It is not hard to understand why a video commercial would generate greater interest from viewers than a banner ad, after all TV ads have always cost more than print ads when calculated on a per viewer basis.
The problem with online video commercials compared to TV ads is that the internet audience are easily distracted. Video sharing websites like YouTube and DailyMotion bombard the user with choice. The result is many videos receive high number of views but low number of attentive views. What this means is that a counted view is actually an impression or hit.
To really measure the effectiveness of video advertising with a video commercial, one must ensure that only attentive views are counted. Attentive video views being those that have been watched completely in the video’s entirety, allowing the video author or advertiser in the case of video commercials to get their message across.
Video sharing sites therefore do not present themselves as quality mediums for advertisers to drive traffic to their online businesses through commercial video ads of any sort. Sure, an entertaining video commercial can draw attention and go viral, but are the viewers simply looking at the entertainment aspect or are they being educated about the product or service offered by the advertised business?
Attentive viewing is an important point to consider when advertising online using commercial video ads. For more information please read “Why video marketing works” at LeadsByVideo.com, which compares the results of video commercial marketing on TV, YouTube, and LeadsByVideo.
