Bang! We’re heading for 2010, the big corporate players are dominating the field, directing the masses to networks of websites designed to make us come back again and again to be fed their advertisers video ads.
Free products for the masses, for the opportunity to advertise to them. This is the era where free to air [...]
Filed under: Video articles, Video research on July 21st, 2009 | No Comments »
What makes you watch an online video ad?
Think about that for a few minutes and you’ll probably come to the conclusion that it is the same principle as what makes you read ad copy.
The media, be it text or video, must communicate the Unique Selling (or Value) Proposition [UVP], and it must do so fast. [...]
Filed under: LBV Updates, Video articles, Video research on August 6th, 2008 | No Comments »
We all know quality traffic is the holy grail of web site owners.
Traffic that is actually interested in what you have to offer.Traffic that will stay at your web site, trust your business, and spend money with you.That is “Quality Traffic”.
So how do you get quality traffic?
You go to LeadsByVideo.com of course, the specialists in [...]
Filed under: Video articles on December 18th, 2007 | Comments Off
As promised, the deterrent stopping many LeadsByVideo members from grabbing the high quality traffic available, has finally been addressed.
As an advertiser you can now get custom-made promotional video ads produced for you from as little as $79. No, it is not a typo, a custom-made video ad that captivates your target market and sells your [...]
Filed under: LBV Updates, Video articles, Video research on December 5th, 2007 | No Comments »
As many online merchants will attest to, successful online sales is about changing to meet:
a) the needs of your customers and
b) the behaviors of your target market.
The elements that catch and hold an online users attention are continuously changing. It is for this reason that advertisers in 2007 and onwards need to seriously consider online [...]
Filed under: Video articles, Video research on October 31st, 2007 | No Comments »
It seems there is not a lot of statistics on video ads available. however I did come across a relevant article talking about the demise of banner ads which mentioned an interesting statistic on the effectiveness of online video ads.
The article quoted the following clickthrough statistics which I have ordered by quality:
Video Ads
4.64%
Pop-ups/ Layer
0.58%
Medium Rectangle [...]
Filed under: Video articles, Video research on October 24th, 2007 | No Comments »
Video commercial advertising is a powerful way to attract new clients to your online business.
How powerful?
Well, LeadsByVideo statistics revealed recently that on average their members are experiencing a 6.8% click-through rate (CTR) on their online video ads which are predominantly video commercials. Banner ads, the traditional targeted traffic generator for online businesses averages a dismal [...]
Filed under: Video articles, Video research on October 18th, 2007 | No Comments »
LeadsByVideo has been referred to as a video traffic exchange (VTE) which is both true and false.
Let me explain,
A traffic exchange works on the model of exchanging traffic from banners or links. So a video traffic exchange must by definition do the same.
Leads By Video does not exchange traffic. It exchanges views of 30 second [...]
Filed under: Video articles, Video research on October 17th, 2007 | No Comments »
Today at LeadsByVideo.com we’ll be looking at the types of advertising available for use on videos?
The following is a quick comparison of different video ad formats highlighting the benefits for all involved. This includes advertisers, consumers or video viewers, publishers, producers and video content authors.
Before I get started, lets have a quick look at why [...]
Filed under: Video articles, Video research on October 15th, 2007 | No Comments »
Unless you’re a trained web gopher you’ve probably missed these free articles about video ads online
Creating an effective 30 sec infomercial – describes how to really get your unique value proposition across in thirsty seconds or less. If it takes longer than that to tell someone what you do, your chance of survival is slim.
Ensuring [...]
Filed under: Video articles, Video research on October 8th, 2007 | No Comments »
