As many online merchants will attest to, successful online sales is about changing to meet:
a) the needs of your customers and
b) the behaviors of your target market.
The elements that catch and hold an online users attention are continuously changing. It is for this reason that advertisers in 2007 and onwards need to seriously consider online [...]
Filed under: Video articles, Video research on October 31st, 2007 | No Comments »
We’d like to bring to your attention the 3 highest converting videos on the LeadsByVideo platform. Results are measured through the goal tracking code that the video owners have been smart enough to implement.
Videos with the highest conversion rates
The leader of the pack is the SellerBeware video commercial which is converting at 100% CVR. It [...]
Filed under: LBV Updates, Video research on October 24th, 2007 | No Comments »
It seems there is not a lot of statistics on video ads available. however I did come across a relevant article talking about the demise of banner ads which mentioned an interesting statistic on the effectiveness of online video ads.
The article quoted the following clickthrough statistics which I have ordered by quality:
Video Ads
4.64%
Pop-ups/ Layer
0.58%
Medium Rectangle [...]
Filed under: Video articles, Video research on October 24th, 2007 | No Comments »
Video commercial advertising is a powerful way to attract new clients to your online business.
How powerful?
Well, LeadsByVideo statistics revealed recently that on average their members are experiencing a 6.8% click-through rate (CTR) on their online video ads which are predominantly video commercials. Banner ads, the traditional targeted traffic generator for online businesses averages a dismal [...]
Filed under: Video articles, Video research on October 18th, 2007 | No Comments »
LeadsByVideo has been referred to as a video traffic exchange (VTE) which is both true and false.
Let me explain,
A traffic exchange works on the model of exchanging traffic from banners or links. So a video traffic exchange must by definition do the same.
Leads By Video does not exchange traffic. It exchanges views of 30 second [...]
Filed under: Video articles, Video research on October 17th, 2007 | No Comments »
Today at LeadsByVideo.com we’ll be looking at the types of advertising available for use on videos?
The following is a quick comparison of different video ad formats highlighting the benefits for all involved. This includes advertisers, consumers or video viewers, publishers, producers and video content authors.
Before I get started, lets have a quick look at why [...]
Filed under: Video articles, Video research on October 15th, 2007 | No Comments »
We just released our latest press release announcing the news that our Video Ad Directory has commenced development. A perfect channel for advertisers to target consumers directly, it will give their video extra exposure in their chosen video category.
Consumers will be able to browse categories and view specific video ads in their entirety. Advertisers [...]
Filed under: LBV Updates on October 11th, 2007 | No Comments »
Unless you’re a trained web gopher you’ve probably missed these free articles about video ads online
Creating an effective 30 sec infomercial – describes how to really get your unique value proposition across in thirsty seconds or less. If it takes longer than that to tell someone what you do, your chance of survival is slim.
Ensuring [...]
Filed under: Video articles, Video research on October 8th, 2007 | No Comments »
There was a new feature released at LeadsByVideo.com today called “Default Video”.
What it does is saves you time allowing you to watch more video ads earning you more playlist spots equating to more exposure for your promotional video.
The default video feature allows you to select one of your videos as (you guessed it) a default. [...]
Filed under: LBV Updates on October 3rd, 2007 | No Comments »
Wow, another month has passed for LBV, only 2 months since launch and we’re astounded by the uptake.
Speaking of astounded (pardon the clichéd intro) Miriam Noel of Columbia South Carolina was the lucky September prize winner. She’ll be receiving her Play Station 3 soon.
Miriam was busy this month building up playlist spots for her [...]
Filed under: LBV Updates, Video articles on October 2nd, 2007 | No Comments »
