Video traffic exchange or Video ad sharing. Which is better?
LeadsByVideo has been referred to as a video traffic exchange (VTE) which is both true and false.
Let me explain,
A traffic exchange works on the model of exchanging traffic from banners or links. So a video traffic exchange must by definition do the same.
Leads By Video does not exchange traffic. It exchanges views of 30 second promotional video ads which may or may not drive traffic to you website. It depends on the video ad quality and the target relevance of the unique value proposition.
Additionally, there is no enforcement of a fixed exchange ratio. Yes, you do have to watch 3 videos to earn a playlist spot. But a playlist spot can receive an unlimited amount of views.
Here’s a good explanation of how the video playlist works. It also explains why video is far superior to banner exchange systems. Video traffic is pre-educated people visiting your site, text link and banner traffic is people visiting your site our of curiosity.
This is why LeadsByVideo markets itself as a Video ad sharing service. You can share your promotional video ad with others in an environment that encourages viewing of promotional video ads designed to drive high quality targeted traffic to your website.
If you are interested in exchanges that work, you should check our this customer acquisition exchange. Here you get a customer in return for becoming a customer, or in other words you get paid whenever you shop anywhere online.
Filed under: Video articles, Video research on October 17th, 2007