How to make a Video Commercial for your online business work.
Video commercial advertising is a powerful way to attract new clients to your online business.
How powerful?
Well, LeadsByVideo statistics revealed recently that on average their members are experiencing a 6.8% click-through rate (CTR) on their online video ads which are predominantly video commercials. Banner ads, the traditional targeted traffic generator for online businesses averages a dismal 1% CTR.
It is not hard to understand why a video commercial would generate greater interest from viewers than a banner ad, after all TV ads have always cost more than print ads when calculated on a per viewer basis.
The problem with online video commercials compared to TV ads is that the internet audience are easily distracted. Video sharing websites like YouTube and DailyMotion bombard the user with choice. The result is many videos receive high number of views but low number of attentive views. What this means is that a counted view is actually an impression or hit.
To really measure the effectiveness of video advertising with a video commercial, one must ensure that only attentive views are counted. Attentive video views being those that have been watched completely in the video’s entirety, allowing the video author or advertiser in the case of video commercials to get their message across.
Video sharing sites therefore do not present themselves as quality mediums for advertisers to drive traffic to their online businesses through commercial video ads of any sort. Sure, an entertaining video commercial can draw attention and go viral, but are the viewers simply looking at the entertainment aspect or are they being educated about the product or service offered by the advertised business?
Attentive viewing is an important point to consider when advertising online using commercial video ads. For more information please read “Why video marketing works” at LeadsByVideo.com, which compares the results of video commercial marketing on TV, YouTube, and LeadsByVideo.
Filed under: Video articles, Video research on October 18th, 2007