Video ad statistics. Are banner ads dead?
It seems there is not a lot of statistics on video ads available. however I did come across a relevant article talking about the demise of banner ads which mentioned an interesting statistic on the effectiveness of online video ads.
The article quoted the following clickthrough statistics which I have ordered by quality:
| Video Ads | 4.64% |
| Pop-ups/ Layer | 0.58% |
| Medium Rectangle (300×250) | 0.20% |
| Fullsize (468×60) | 0.20% |
| Wide Skyscraper (160×600) | 0.15% |
| Leaderboard (728×90) | 0.12% |
| Skyscraper (120×600) | 0.11% |
| Button 2 (120×60) | 0.05% |
It is clear from the video ad statistics that they are by far the number one online advertsing medium for advertisers seeking targeted traffic. The article also highlighted that from November 04 to March 07 the average banner clickthroughs went from 0.33% to 0.18% with a steady decline. It seems graphical banner ads are becoming less and less effective.
LeadsByVideo is an effective way to test your video click through and conversion rates. You can compare your video ad statistics with those of others in a cost free environment.
Filed under: Video articles, Video research on October 24th, 2007