Why online video ads are the sales accelerator for 2007 an onwards
As many online merchants will attest to, successful online sales is about changing to meet:
a) the needs of your customers and
b) the behaviors of your target market.
The elements that catch and hold an online users attention are continuously changing. It is for this reason that advertisers in 2007 and onwards need to seriously consider online video advertising.
In a DoubleClick conducted survey, results showed that people spend over 40% of their time online watching streamed video.
A natural evolution of the web that resembles the adoption of new educational mediums in the past. Society moved from printed media, to radio, to TV broadcasting over a short space of time.
Here are the results of the survey:
An interesting observation is Figure 2, which indicates that the web is the number one source of influence for online consumers.
With society looking to the web to make purchase decisions, and allocating their attention predominantly to video, smart marketers will be looking to embrace the power of online video ads.
Video ad sharing services such as LeadsByVideo.com allow advertisers to create, and test the conversion rates of their videos in a no cost/zero risk environment.
Complimentary video ad networks like Adtoll.com are a cost effective marketing channel for Advertisers wishing to get their video ads published across the web in front of targeted consumers.
Filed under: Video articles, Video research on October 31st, 2007