Making effective video ads
What makes you watch an online video ad?
Think about that for a few minutes and you’ll probably come to the conclusion that it is the same principle as what makes you read ad copy.
The media, be it text or video, must communicate the Unique Selling (or Value) Proposition [UVP], and it must do so fast.
LBV has just posted a new article called Online video advertising – How to do it right and hits the proverbial nail on the head.
Have a read, it explains more about the importance of a UVP in video ads.
Filed under: LBV Updates, Video articles, Video research on August 6th, 2008